Vietnam Essays (2501 words) - Vietnam War, Free Essays, Term Papers

Vietnam Essays (2501 words) - Vietnam War, Free Essays, Term Papers Vietnam Vietnam: The War We Should Have Won Essay written by Chris Styduhar The Vietnam War is one of the most disgraceful periods in American history. Not only did the greatest superpower in the world get bested by an almost third-world nation, but we lost badly. Perhaps this war could have been won, or even prevented in the first place. The United States could have and should have won this war, with a combination of better weapons usage, better tactics, and better support from their home country. Before the War Even years before the war, Vietnam was a hotly disputed territory. Many countries had taken Vietnam over, and after World War II, Vietnam was in the hands of France. Obviously, the Vietnamese wanted their own country, and their long history of being a colony prompted the oppressed people to fight for their independence in the French-Indochina war. 7 Ho Chi Min, a leader of the Communist party, organized the Vietnamese independence movement, Viet Minh. Asking for support from America first, Ho Chi Min did not want to have to turn to communist support for the freedom of his people. Since the United States viewed helping Ho gain his independence from France as a move against their own allies, they declined. It was only after Russia and China offered to help that Ho adopted communist ideals and wanted to make all of Vietnam communist. The Vietnam war started simply because Ho Chi Min and his communist supporters wanted South Vietnam to become communist after the South split off in 1954 to become its own democratic nation. The United States saw this as a threat to democracy, and using the Domino theory, successfully threw the U.S. into the one of the worst wars it has ever seen. If only the United States had looked past its petty alliances and helped another country gain its independence like we had gained ours so many years ago, this war would have been completely avoided. Unfortunately for the families of over 64,000 soldiers, it wasn't. Beginnings of a Nightmare As early as 1954, the United States started sending financial and military aid to South Vietnam, hoping to stop the spread of communism. The flow of 'military advisors' from 700 to over 14,000 1 built up steadily through John Kennedy's presidency, and after he was assassinated, Lyndon B. Johnson escalated the war to the point of no return. Johnson used the ludicrous domino theory to justify the military buildup in Vietnam. American people were so scared of communism by McCarthyism in the 1950's, that they were willing to do anything to stop communism where it started. The people of the United States let Johnson build up a huge force in Vietnam, and he was also almost unanimously backed by congress. By the end of the war, Johnson was so ashamed that he didn't even try to run for reelection. If the American populous would have stopped and thought about what they were getting themselves into and not jumped gung-ho into a frivolous war, their representatives wouldn't have felt so pressured to back Johnson. In 1964, the event every war-hungry Commie-killer was waiting for happened. In the Gulf of Tonkin, several VC torpedo boats reportedly fired on a U.S. vessel. 6 Even though the American ship sustained no damages, Johnson drafted the 'Gulf of Tonkin Resolution', which authorized him to use any force necessary to beat back the North Vietnamese. Congress never declared war or even directly authorized troops, but Johnson twisted enough words around to have his own little executive war. Early in the War At first, Johnson limited the conflict to an air war, hoping to pound away and demoralize the VC into submission. He used planes such as the B-52 bomber and the F-4 Phantom to try to win the war as quickly as possible. Unfortunately, the United States' air power had many shortcomings. The F-4 Phantom was the latest and greatest piece of technology out there during Vietnam. Manufactured by McDonnell-Douglas, this plane was capable of multiple roles, as a dogfighter, bomber, recon, and support aircraft. However, the F-4 had its share of problems. First, the engineers who designed it neglected to mount any type of gun on the F-4A through the F-4D, thinking that the Phantom's frightening compliment of

How to Reference an Edited Book †APA Style

How to Reference an Edited Book – APA Style How to Reference an Edited Book – APA Style Even if you’re familiar with the basics of the American Psychological Society (APA) style guide, referencing different source types can be tricky to master. But since clear and consistent referencing is essential to academic writing, this isn’t something you can ignore. Having a professional check your work is one way to ensure that nothing goes awry with your citations. Herein we offer a little advice on how to reference edited volumes using APA style. APA Style and Edited Volumes The APA system is commonly used for academic texts in the social sciences. A general author–date format is utilized for in-text citations, with full publication details included in an alphabetically ordered reference list at the end of your paper. Referencing edited books, such as collected volumes of essays, differs from referencing other printed books when using APA style citations. Citing a Chapter The information required when citing a single chapter from an edited volume is as follows: Author Name, Initial(s). (Year). Title of chapter. In Editor Name (Ed.), Title of book (page numbers). Place of Publication: Publisher. For instance, this would look something like the following: Author, A. (2007). My essay. In A. N. Editor (Ed.), Editing a collection: Adventures in anthologies (pp. 6-12). New York: PMP Publications. Its important to note that it is the author you cite in the main text of your paper when referencing a single chapter. Citing a Whole Book When citing the volume as a whole, the editor’s name and initials should be included in place of the author’s: Editor’s Surname, Initial(s). (Ed.) (Year). Title: Subtitle. Place of publication: Publisher. The abbreviation â€Å"(Ed.)† is included in parentheses to indicate that this is an edited volume. In the reference list, this would appear as: Editor, A. N. (Ed.) (2007). Editing a collection: Adventures in anthologies. New York: PMP Publications. A text with two or more editors simply requires that you include all of the editors’ names in the reference. Editor, A. N., Compiler, B. A. (Eds.) (1986). Collected works. New York: PMP Publications. If youre citing an entire edited volume like this, make sure to give the editors name in your in-text citations. Edited Volumes with a Single Author When referencing an edited collection of writing by one author, such as a poetry anthology, the author’s name should be used for the primary reference and the editor’s name should be included after the title: Wordsmith, A. (1974). Wordsmith: A collection. A. N. Editor (Ed.). New York: PMP Publications. The in-text citations accompanying this reference would then use the author’s name: To quote one poet (Wordsmith, 2013), â€Å"Poetry is more than just rhyming† (p. 12).

Immigrant experience Research Paper Example | Topics and Well Written Essays - 1250 words

Immigrant experience - Research Paper Example This â€Å"immigrants† first settled on the North American continent by the time the first batch of immigrants from Europe arrived. Conservative estimates places the number of immigrants at this time in the range of two million to eighteen million (Borjas, 1990). According to the United Nations (2006), there were at least one hundred and ninety one immigrants worldwide in 2005. Immigration deserves to be attributed the significant role it has played in the development of the economy as well as the unique contribution that it has made on the economy as well as the rich diversity that it also brings on board. Some of the immigration can be said to be cyclic or temporary since the immigrants usually go back to their country of origin after achieving their goal of economic success. In some instances, some immigrants usually go to the new country for seasonal work and return back home after the work is over waiting for the next season. A good example of such a case is the Mexicans who often go to America to do some seasonal work. For instance, they usually immigrate to United States of America during the harvest season of tomatoes and work in the farms harvesting the tomatoes. After the harvest season is over, they return back to their country and wait for the next harvesting season (Borjas, 1990). However, most of the immigrants are usually aiming at staying in the new country forever. That would explain why most of the immigrants have historically opted to settle in the urban centers. There have been some important changes in the immigration trends in the last few decades. For starters, there have been more and more colored people immigrating and the second important change in trends is that these new immigrants are often settled in small urban settlements where colored people have not settled in the past (Cross,1997). It is a significant development especially since it creates anew scenario in

Drawing on your Mulvey and Neale readings, as well as Tasker's Essay - 2

Drawing on your Mulvey and Neale readings, as well as Tasker's discussion, analyse the representation of masculinity in one of - Essay Example As evident in the film, masculinity has both physical and mental power over femininity. According to Carroll, John McLane in the Die Hard series is a prime example of this: ‘studies in the film field pay specific attention to the Herculean physical performances and spectacular body appearances of starring characters’ (Carroll, 2003, p. 54). Although heroines play important roles in many successful films, most of these female characters are known only in relation to the male hero. This is in part due to male domination in our society. This paper will analyse the representation of masculinity in Die Hard 2. This analysis will incorporate a survey from the works of Mulvey (1975), Neale (1983) and Tasker (2004). Die Hard 2 focuses on the story of a New York police officer, John McLane. The opening scene is set on Christmas Eve, when McLane visits his distant wife, who lives in Los Angeles (Gates 2006, p. 35). McLane has what Rzepka and Horsley (2010, p. 89) term as ‘un resolved issues’. It is because of these issues that McLane is not on good terms with his wife. Upon McLane’s arrival, he finds his separated wife at an office Christmas party; however, supposed political terrorists invade the building. The film then portrays the heroic acts of John McLane so that he can save his wife from the terrorists. In Die Hard 2, as in many action movies, masculine characters are portrayed with virile physical prowess and social dominance. Another important aspect of masculine heroes is their excessive aggression. Prior studies concerning Hollywood’s presentation of male genres have characterised Die Hard 2 as a male-driven action movie, with the ‘presentation of the lead hero as a macho man’ (Milestone & Meyer 2012, p. 50). This is due to McLane’s spectacular ability to wrestle his enemies, which is a trait of the hero in male-driven films. In fact, Carroll (2003, p. 79) comments that the ‘physical masculinity o f an action hero gives a preferential tone for the action narrative’. It should be noted that the audience accepts heroism fron male characters in filmst whil, female heroism is less acceptable to movie audiences (Le Guin, 1993, p. 5). This is because of the notion that males are physically and mentally stronger than females. Rzepka and Horsley (2010, p. 61) define masculinity in film as ‘an opinion that a film-maker intends to deliver that involves physical prowess, sexual virility and aggression’. Gates (2006), Bould (2005) and Berg (2002) all support this idea in some form or another. Gates (2006, p. 58) argues that Die Hard 2 focuses on physicality; the way that McLane is displayed as a hero ‘forms a vital ingredient of a film’s visual effects’. On the other hand, Bould (2005, p. 59) states that literature on action heroes discusses the body above sexuality, race, class and nationality. In a different manner, Berg (2002, p. 80) believes that critics largely applauded the Die Hard series due to ‘John McLane’s ability to withstand physical assaults despite his age’. Thus, the physical appearance of the hero plays an important role in attracting audiences to action-oriented films such as Die Hard 2. To prove this point, imagine if Rowan Atkinson were to play the hero role in the film. While he is widely accepted among the public as a comedian, he has never been shown as a serious action or romantic hero. This is probably due to the weaker physique of Atkinson compared to that of typical action heroes. One thing that cannot be argued against is

Feasibility study- Crescent Cove Recreational Resort Essay Example for Free

Feasibility study- Crescent Cove Recreational Resort Essay CCRR is the first accommodating establishment in the Malingay Cove, the hidden bay which is of Maira-Ira PointIt is famous for its crystal blue water and fine white sand. It sets by the Nacatnagan at the East and Dos Hermanos Island in the North, where all found in Pagudpod, Ilocos Norte. Its perimeter was hemmed by the thick forest hill which is perfect for outdoor activities such as trekking or mountain climbing. The first phase includes 24 guest rooms, coffee shop, videoke bar, function room, lobby with a fireplace, reception are, front desk, storage area, laundry room, veranda, a men and women’s bathroom, kitchen, indoor swimming pool, mechanical room,renting booth, indoor swimming pool,a fully equipped spa, sauna room and Jacuzzi room. The property also features amenities which inside the perimeter of the resort such as playground, backdoor garden, basketball and badminton court, and bayside cottages. And to give our guests/clients the ultimate recreational experience, CCRR expansive 8000 sq. meters, approximately 5000 sq. meters of it are wooded and undeveloped( almost part of it is in the forest hill), which is best to settle outdoor activities, we are also proud to showcase stations for Bungee Jumping, Wall Climbing, Hanging Bridge, Zipline, camping site, camouflage training site and Cable Car. And for those who lean towards a more holistic work-out we have the solution to that as well. Spend time at our Meditation Sanctuary to re-connect with your inner self or your Higher Being. CCRR is an accommodating establishment which gives the best definition for â€Å"fusion of recreation and resort† . CCRR specialize a service for guests/clients whom considered himself a recreation enthusiast or people engaged in Christian-type retreat. Corporate Vision -CRESCENT COVE RECREATIONAL RESORT WILL BE THE BEST RECREATIONAL RESORT DESTINATION IN THE country Corporate Mission †¢To promote wellness (wholeness), leisure and tourism at the same time. †¢To set the benchmark for service excellence †¢To put the environment we work in †¢To be truly satisfied our guest with what we have Corporate Goals †¢Introduce current trends/ technologies in promoting our business †¢Establish more recreational amenities and facilities †¢Obtaining financing for building and sustaining a long-term program that will conserve the natural beauty and richness of the island †¢Develop successful internet site while maintaining strong relationship with retailers. COMPETITIVE ADVANTAGE Located in a â€Å"virgin† bay of Maira-Ira Point. The area has several recreational and retreat style areas, various retails numerous food stall aside and specialty shop and the beauty and serenity of the Maira-Ira bay, which has made the place considered as â€Å"Boracay of Luzon†. CCRR pricing philosophy was to be truly perceived the value of the price that they are paying and to go beyond their expectation. Considered the moment of truth in some simple resort, where a client/guest is been accommodated just to have a beach experience and after that they depart. Sad truth that some resorts seems didn’t catch the soft spot of their guest, in terms of services, facilities, activities and unjustified price pertains. CCRR was trying to open up the eyes of the tourist/travelers and potential guests/clients and of course our countrymen that a resort is not just a place to have leisure but also a place to recreate and improve the wellness. INDUSTRY KEY TO SUCCESS †¢A property designed for the guests and people who loves adventure †¢Availability of latest technology and Implementation of current trends †¢Regular and On-going guest feedback †¢Provision of recreational activities requirements. †¢Unique, safe comfortable environment †¢Dedicated management associate support staff ROOM CLASSIFICATION ACCORDING TO PRICE, LAYOUT, FACILITIES AND AMENITIES PACKAGE OF 3 BUFFET MEALS ( GOOD FOR MINIMUM NUMBER OF ACCOMMODATE) Type of Room Type of Bed Number of accomod ate Bed Amenities Bathroom Amenitie s Luxury Ameniti es Speci al Servi ce Room Rate Econom y (14 availabl e) Single Bed (3675 inches) Minimum of 1 Maximum of 2 Closet with 2 hangers, 2 pillows, Radio Nite Table 2BathroomTo wel 2 Hand Towel 2 Face Towel Shower (cold) Airconditio ner CD Player 1. PHP 2800 2. PHP 2300 Standar d (7 availabl e). Double Bed (5475 inches) Minimum of 2 Maximum of 3 Closet with 3 hangers, 3 pillows, Radio, Nite Table, TV Set 3BathroomTo wel 3 Hand Towel 3 Face Towel Shower (HotCold water-24 hrs) Bath Mat,Toilet Tissue Airconditio ner DVD Player 1. PHP 3300 2. PHP 2600 De Luxe (3 availabl Queen Bed (6080 Minimum of 3 Maximum of Closet with 5 hangers, Wall Lamp,NiteTable,C Amenity Basket, Shower Airconditio ner DVD Player Free use of Jacuzzi, 1. PHP 4000 e) inches) + Roll-aw ay Bed 4 ofee Table, 4 pillows, Cable TV Set, Bed Cover ( Hot Cold- 24 Hrs. ), Shower curtain, Sanitary Bag, Toilet Tissue, Bath Mat, Bath Robe 4BathroomTo wel 4Hand Towel 4Face Towel Kitchenette Sofa set, and Sauna 2. Php 3500 Notes: Peak Season ( March- June) Off-Season ( all other months) Legends: In Room Rates 1- WHEN PEAK SEASON 2- OFF- SEASON RENTS ( SWIMMING BEACH EQUIPMENTS AND GADGETS) Gadget/Equipments Time Allocated (per person)/ Tries Price Jestki Once/ 30 mins. Php 500 Jet Kayak Once/ 30 mins Php 500 Jet Board/ Powerski Once/ 30 mins Php 500 Surf Board 1 hour Php 300 Fly Board/ Water Jet Pack Once/ 30 mins Php 800 Scuba Gears (package) 1 hour Php 450 Hobie Cat Sailing boat 30 mins Php 300 Windsurfing board 30 mins Php 300. RENTS (FOR RECREATIONAL ACTIVITIES) Activity/Gadget Cable Car Once Php. Zipline Once Php Wall Climbing For the whole day Php Bungee Jumping Twice Php 2 Shuttle Cock + Rocket 2 hours Php Basketball 1 hour Php NOTES: WITH THE PROVISION OF RECREATION COORDINATOR RENT ( OTHER SPECIAL SERVICES) Sauna 1 hour Php 250 Jacuzzi 30 mins Php 250 Spa 1 hour treatment body massage Php 300 Banana Boat Ride (per person) (8 pax) 30 mins Php 100 Bayside Cottages 1 day Php 600 Tent 1 day Php 350 FREE ACCESSIBILITY/ SERVICE. †¢Aerobic Dance with instructor ( every 6am til 8am in the morning) †¢Hanging bridge accessibility †¢playground, †¢ backdoor garden †¢Indoor swimming pool †¢Camouflage training site †¢Meditation Sanctuary TARGET MARKET- CONSUMERS †¢People engaged in a Christian- retreat style activities †¢Lower-to-upper income bracket †¢Recreational Enthusiasts †¢Adventurer †¢New visitors travelling to the area GAINING ACCESS TO THE TARGET MARKET †¢Accreditation to Department of Tourism †¢Distribution of flyers, brochures etc. †¢Conducting a Sales Blitz †¢Establishing a network to Tour Travel agencies †¢Organizers of cultural events †¢Organizers of religious events †¢ Mass Media exposures †¢Other prospect MARKETING STRATEGIES POSITIONING PRODUCT STRATEGY. For its guests, CCRR is positioned in beautiful virgin landscaped, nature-filled, unique atmosphere resort with a numerous choices of recreational activities, and local food beverage food stall aside the AREA, NATURAL ATTRACTION IS AVAILABLE TO THE NEEDS OF A PARTICULAR GUEST. DISTRIBUTION STRATEGY Unlike products that are produced, then distributed, and sold, hotel and resort services are produced and consumed simultaneously in a real-time environment. Thus, distribution issues center on making the services available in a convenient manner to the greatest number of potential guest Crescent Cove. Recreational Resort will maintain a front office staff member throughout the night so guests are able to get answers to any question or service when they need it. This flexibility is especially attractive to the business traveler. Clients will be able to contact Crescent Cove Recreational Resort by telephone, fax, and e-mail and walk-in mode. Pricing Strategy Rooms per night fees have been developed. The fee schedule takes into account seasonal rates that are common in the area. Resort Room Classification offers Amenities available in room Number of accomodation Room Rates ( per night). CCRR †¢Economy †¢Standard †¢De Luxe †¢Single Bed, CD Player, Radio †¢Double Bed,DVD Player, TV Set †¢Queen Bed,DVD Player, Cable TV Set, †¢(Minimum of 1Maximum of 2) †¢(Minimum of 2Maximum of 3) †¢Minimum of 3 Maximum of 4 †¢I. Php 2800 II. Php 2300 †¢I. Php 3300 II. Php 2600 †¢I. Php 4000 II. Php. 3500 Kitchenette, Sofa Set Punta Azul †¢Regular †¢De Luxe Queen Bed, hot-and-cold showers, bathtub, and complimentary toiletries. Maximum of 3 guests †¢Php3,200 PHP2,500 †¢Php3,500 Php2,800 Agua Seda †¢Standard †¢De Luxe †¢Family Cable TV †¢2 MAXIMUM OF 4 PERSONS. †¢4 persons †¢8 persons †¢I. Php 2500 II. Php 1800 †¢I. Php 4500 II. Php 3500 †¢I. Php 5000 II. Php 4000 others Homestay Comparison Matrix Diagram shows the competitiveness of CCRR over their competitors, the competitors that listed above detailed all their amenities while CCRR, detailed least of theirs. Mutual Amenities: †¢Wifi-c onnection †¢Private Toilet/Bathroom †¢Airconditioned Room †¢ NOTES: Peak Season ( March- June) Off-Season ( all other months) Legends: (In Room Rates). I- PEAK SEASON II- OFF- SEASON Service and Support Philosophy By giving careful consideration to customer responsiveness, Crescent Cove Recreational Resort’s goal will be to meet and exceed every service expectation of its recreational and rersort services. Our guests can expect quality service and a total quality management (TQM) philosophy throughout all levels of the staff. Promotion Strategy Promotion strategies will vary depending on the target market segments. Given the importance of word-of-mouth referrals among all market segments when choosing a getaway resort or small business location, our efforts are designed to create awareness and build referrals. A cost-effective campaign—focused on direct marketing, publicity, our frequent guest reward program, and advertising—is being proposed. Frequent Guest Reward It is one of our marketing promotional strategy where if a prospect ( former guest, taxi driver etc) can refer potential guest, can get 10 % discount for our Economy room service. SWOT Analysis Contingency measures to overcome possible threats †¢Frequent Guest Award or looking for Mass mediator such as Blogger to write things about our resort and the rest of our ways to gain our target market. Hospitality Entrepreneurship and Business Planning Miguel D. Del Rosario BSHM 3-1 Ms. Rosan Pizarro Professor-in-Charge.

Needs Analysis: The Who, What, When and Where of Training Essay

Needs Analysis: The Who, What, When and Where of Training In a nutshell, (needs) analysis is the planning we do in order to figure out what to do. Allison Rossett, 1999 Needs analysis is the systematic basis for decisions about how to influence performance (Stout, 1995). This is where it all begins -- establishing relationships, exploring strategies, and defining solutions. The key is to seek the gap between the current situation and the desired situation and then to focus resources where they're most needed. The analysis must determine root causes. For example, a question about why something doesn't or won't work is just as critical as what people do and do not know. Needs assessment then is a study conducted to determine the exact nature of an organizational problem and how it can be resolved. That needs assessment becomes the basis for wise recommendations about instruction and supporting organizational strategies, and for enlisting support throughout the organization. Managers are often in too much of a hurry. They implement a solution which is sometimes, but not always, the correct intervention. This can prove to be an expensive error. The largest expense for human resources programs, by far, is attributable to the time spent by the participants in training programs, career development, and organization development activities. In training, costs due to lost production and travel time can be as much as 90-95% of the total program costs (Gilbert, 1988). There are two ways to learn of training needs. The first method takes the proactive approach. An instructional designer goes into the system and searches for problems or potential problems. The goal is to make the system more efficient and ... ...nowledge Management Meets Analysis. Training and Development, 53, pp. 62-68. Rossett, Allison (1997). That was a great class, but†¦ Training and Development, 51(7), pp. 18-24. Rossett, Allison (1995). Needs assessment. In G.J. Anglin (ed.), Instructional Technology: Past, Present, Future (2nd edition) (pp. 183-196). Englewood, CO: Libraries Unlimited, Inc. Rossett, Allison (1991). When performance and instructional technologists talk: Dialog about impact, change and personal growth. Australian Journal of Educational Technology, 7(2), pp. 71-80. Rossett, Allison (1989). Assess for success. Training and Development, 43(5), pp. 55-59. Steadman, S.V. (1980). Learning to Select a Needs Assessment Strategy. Training and Development, 30, pp. 56-61. Stout, D. (1995). Performance Analysis for Training, Niagra Paper Company, Niagra, WI

Health and Social Care Management Essay

This assignment discusses communication skills, and the various factors that influence the communication process. It looks at learning theories, strategies to improve interpersonal behaviour, charters and codes of practice, the usage of information technology, and the effectiveness of such systems, together with legislation, across the health and social care environment. Communication is a process of passing information from one person to the other and between employees, agencies, service users and their relatives in health and social care through verbal and non-verbal communication. Non-verbal communication is a form of communication (e.g. body language, signs and symbols). Verbal communication is communicating with words (e.g. conversation). In order to improve relationships with service users, their families, colleagues, managers and others who worked within health and social care environment, care workers need to have good communication skills. Good, supportive relationships are built on effective communication (Michie, 2006). Communicating effectively performs a significant role in health and social care workplace, therefore understanding learning theories can improve the quality of communication process. In health and social care, learning theories have been effectively applied. For example, social learning theory, is learning by imitating the behaviour of others – either consciously or unconsciously. It is applied in health and social care by offering the positive things learnt from others into health and social care workplace to improve staff-patients interpersonal relationships. The woman who decided to stop drinking after being aware of the risk of having liver disease or  felt proud after she quit drinking completely is an example of social learning theory (Bandura, 1977). The importance of communicating effectively is shown in the hospital appointment scenario where the doctor was devoid of good communication skills. He is an example of a poor communicator who appears to have used his position of power in his ‘closed’ questioning style. Shukla et al. (2010) that ‘good doctor-patient communication has a positive impact’ on patients reactions to consultations. For example, it improves patient satisfaction, physician satisfaction. In fact, doctors who are patient-focused have a been reported by patients to have a good quality of care (op.cit). The present scenario shows that interpersonal skills are lacking resulting in the patient’s apparent dissatisfaction with treatment. In the scenario the doctor did not recap to the patient, and there was no active listening and relationship between them (Moss, 2012). Classical conditioning theory is also used to change and improve peoples’ behaviour. This can be used in setting with the mentor and mentee. It is learning by association. For example learning to feel upset at the sight of flashing police lights in your rearview mirror. It is applied in health and social care, by making sure service users, their relatives, visitors etc. receive quality care and services so that they can respond positively regarding the kind of care and services that was render to them by health and social care workers. Classical conditioning process remains significant today for various applications, including transformation and mental health treatment. Classical conditioning is often used to treat anxiety, panic disorder and phobias (Pavlov, 1927). Skinner’s (1938) model of operant conditioning often is a effective way of changing behaviour by reinforcement. For example when a child is rewarded for achieving a higher grade at school or when a baby is crying and chocolate is given to the baby and the baby stop crying. And any time the baby cries and chocolate is given to the baby, the baby will d stop crying. It is applied in health and social care workplace, whereby a mentor will give a mentee a constructive and encouraging feedback and advice e.g. a  general practitioner (GP) giving a patient a constructive feedback and advice from the patient medical condition enquiries (Nevid, 2008). Michie (2006) stated that different skills can be used to promote effective communication in health and social care. Therefore, health and social care workers must be able to communicate effectively with patients, there is need for them to understand how patients feel and the things they want and need. They need to be able to respond to patients concerns and questions in ways that can be understood and they need to be able to communicate effectively with their managers, colleagues, visitor and other professionals. For example, they need to be able to pass on information which others can understood and to understand instructions by communicating clearly, slowly, concisely and avoid using jargons when giving instructions of medication intake to service users. For example, in the hospital scenario when there was no personal relationship between the doctor and the patient (Bastable, 2008). According Moonie (2005) health and social care workers must understand the importance of verbal and non-verbal communication in order to communicate with service users. Non-verbal communication comprises the use of signs and pictures, body language such as facial expressions, posture, eye contact, and gestures. Health and social care workers need to be an active listeners, and let service users have their right to communicate their needs and preference and to make decisions and choices to improve the quality of their life. There may be obstacles to effective doctor-patient relationship, when a doctor does not aid open communication with a patient. For example, when a patient does not understand medical terminology, or believe the doctor has not really listened and therefore, does not have the information to make good treatment decisions. The doctor should sit down, maintain eye contact, listen without interrupting and explain and restore confidence during test (Hill, 2011). Another area to be examined in health and social care is interpersonal communication, which is the process by which people exchange information, feelings, and meaning through verbal and non-verbal messages; it is  face-to-face communication. Interpersonal communication is not what is actually said or the language used, but how it is convey and the non-verbal messages pass through tone of facial expressions, body language, gestures and voice. Discrimination can cause inappropriate interpersonal communication in health and social care environment, because people often feel that they belong to certain types of group whom they share same view, look similar and who m they think alike. Health and social care workers must have to be interested in learning about other people, they should not divide service users into group, and must not exclude them from receiving quality care services because they belong to a different ethnic group, religion, culture, gender or age group or because of the ir sexuality. Stereotype is another factor that can cause inappropriate interpersonal communication. carers may make assumptions about their patients based on stereotyped thinking, this may be barriers to effective communication in health and social care workplace. For example, health and social care worker, working with elderly people, may decided to wash and dress an older service user without asking her what she want or need because the carer feel she is old and she can remember anything â€Å"old people do not remember† (Downs and Adrian, 2004). In health and social care sector, there are different strategies healthcare professionals can use to support service users with particular communication needs (e.g. SOLER technique, and Braille) have been put in place to help those with mental and physical disabilities to overcome communication barriers. Braille is a system of communication based on raised marks that can be read by the visual impair people. SOLER is a non-verbal listening technique used in communication; face the other squarely, adopt an open posture, lean towards other, maintain eye contact and relax. Health and social professionals may come across a number of patients at workplace who speak different language rather than English, have disabilities which may affect their speech. These service users may need respective approach and specific needs, service users can be complemented by communication skills and technological aids. For example, when a carer is communicating with a patient with visual impairment, closed personal space is required so that health care professionals and service users, can develop closer  relationships in order to convey accurate message. Health care professionals have to use technological support (e.g. screen enlarger and text-to-speech devices). And also pictures, diagrams, written information printed in big characters with illustrations can be use to assist service users with communication difficulties (Weiten et al., 2011). It is imperative for health and social care workers to have a knowledge base of cultural diversity. Differences can occur in attitudes, norms of behaviour; high (Chinese, Thai and Japanese), medium (English, French, Italian, Spanish) and low (North Americans, Germans, Swiss) context cultures can influence how health and social care professionals interact with service users to achieve good communication relations and quality care services. High context cultures convey a limited portion of the meaning of words, which must be interpreted in terms of how it is being said, where it is being said, and the body language of the speaker. Medium context cultures convey a fair portion of the meaning of words. It depends the context in which the message is delivered. Low context cultures convey most of the meaning of words in the communication. Understanding differences and similarities within and between cultures can also improve staff relationship in health and social care sector. People learn the values, customs and norms of their culture through communication, the cultural values are impacted in the way that people speak, perceive and interpret the words. In order to prevent misunderstanding in health and social care sector, cultural diversity must be understood and accepted (Rasheed et al., 2010). Culture has specific symbols consisting of verbal symbols, non-verbal symbols, language, symbols and signs. We know that we are product of many cultures and traditions, that mutual respect allows us to learn from other cultures, culture can become clearest in well-meaning clashes e.g. interacting with people from different backgrounds. Each may behave ‘normally’ as far as their own culture is concerned, but not as judged by the other culture (Bastable, 2008). Working in the health care sector, it is fundamental that facets of confidentiality are understood and applied by employers and employees. By understanding legislation and Code of Practice averts misuse of confidential  objects by professionals working in the health care sector. Therefore it is the duty of employees to stick to these rules in order to encourage good practice. Not abiding to these principles can lead to patient disappointment and lack of trust in health care services. The Health and Social Care Act 2012 (DH, 2012) outlines the changes of NHS system which is the replacement of Primary Care Trusts (PCTs) and the responsibilities of the clinical commissioning groups, who are GPs and other clinicians, to allow greater liability for using local resources economically under the support of NHS Commissioning Board. This Act aims at incorporated and more available service provision placing the need of local people and patient in the middle, which would reduce pointless costs and time devoted during the administration work. Equality Act 2010 protects people who have different characteristic on the ground of disability, race, marriage status, religion or belief, sex and sexual orientation from being discriminated in the case of employment, perception, association, payment, access to health care and social services and so on (Walsh et at. 2011). This legislation and code of practice are implemented as guidelines for the professionals to produce effective work-relationship. Also, health and social care provider should respect religious and cultural diversity of the service users and implement an equal advance towards the disabled people as a good organisational practice. The Charter for Communication place the right of people with a communication impairment in terms of information, support and training, time to speak, right of entry to services, addition in social networks, and services from employers. Due to this Charter, health and social care service providers and general public have been able to adopt and develop suitable method of communication, such as providing choices of booking a GP visits, allocating experienced staff with balancing communication tools in reception area, or offering additional time to value the needs of people with communication complexities (Walsh et al., 2011). It is the responsibility of employers and staffs working in the health care sector to be familiar with policies and procedures. It is also important that they know who to report to in situations of improbability. Health and social care workers must be able to direct those in their care to  professional organisations who can offer advice and support to people experiencing various difficulties. When employees adhere to the policy and system of an organisation, this will enhance the safety of employees and service users within the health care organisation. For example, the confidentiality policy which stated that people personal information should be protected and process fairly at all time, service users personal details must be protected by health and social care workers (Moss, 2012). The Care Quality Commission (CQC) controls all health and adult social care services in England including those provided by the NHS, local authorities, private companies or voluntary organisation. The CQC makes sure that necessary standards of quality of care and safety are being met where care is provided, from hospitals to private care homes. The CQC make sure better care is provided for everyone in the hospital, care homes, own homes or elsewhere. When communication is supported through organisational policies and staff training, this will create a safe working environment for service provider and service users, and it will also improve the communication skills of health care professionals and service users fulfilment (Hill, 2011). In health and social care sector, there are different techniques that have been put in place to develop the communication process in the health and social care sector. Communication can be blocked if people differences are not understood. For example when people don’t get the message, include visual disabilities, hearing disabilities, environments, and speaking from too far away and when people cannot make sense of their messages e.g. the use of different languages, the use of different terms, such as jargons (technical language) and slang (using different terms) in health and social care workplace. Health and social care workers need to be trained in the areas of identifying barriers and how to improve the communication processes in health and social care in order to be able to provide quality care service for the service users. For example, health and social care workers should avoid using jargons and slang to communicate in health and social care organisation in order to avoid communication barriers (Moonie, 2005). Since I started health and social care management course, I have developed new uses for information communication technology (ICT) and the benefits are worth the effort and has resulted in major improvement in my area of work, not just for providing quality service for the service users, but also for the benefit of me and my work team. With the use of information communication technology (ICT), I can now check information about patient care by assessing the modern email system which is the fastest and secured way of exchanging information, and to support a patient-centred care approach for older people and people with long term condition by electronically enabling single assessment process (e-SAP). I also use information communication technology (ICT) to improve, more consistent monitor and record service users conditions. For example, by using electronic mat to monitor the movement of a confuse patient, that will immediately alert me when the patient stood on. The electronic mat is always spread by the side of the patient bed, and the buzzer will sound when the patient stood on it. I use information communication technology (ICT) to get better information to support and improved my performances (Moonie, 2010). Over the last three decades in health and social care settings, huge benefits has been achieved by the use of information communication technology (ICT) by users of services care workers and care organisations. Service users can benefit from information communication technology (ICT) by the use of Electronic Health Record that will give them information about their health record held by their General Practitioner (GP) or their health care professionals, in order for them to be able to take control and participate in their care, so that they can receive treatment at the right time. Service users can also benefit from the use of information communication technology (ICT) by using e-prescribing that will help service users to collect their medication straight from the pharmacy without waste of time, errors in dispensing (such as wrong drug or contraindicated drug) and it eliminate hard-to-read handwritten prescriptions. Care workers and care organisations can benefit from the enhance performance of quality services delivered by the use of information communication technology (ICT). For example, the breakdown to barriers to communication and information exchange between health care workers and the organisation through electronic systems, and the use of Clinical Decision Support System also help  clinicians to support the decisions of other professionals (Rafferty and Steyaet, 2007). However, there are legal consideration in the use of information communication technology (ICT) in relating to Data Protection Act 1998, which stated that service users information must be confidential and should not be disclosed, and can only be disclose to certain people e.g. Social worker, General Practitioner (GP), Police etc. The employers have a legal duty under Health and Safety at work Act etc 1974 to safeguard, so far as is ‘reasonably practicable’, the health, safety and welfare of their employees and others who may be affected by the work activity, and provide and maintain safe equipment and safe systems of work. Employers must also carry out risk assessment and have a written health and safety policy ( if there are five or more staff), display health and safety poster etc. The employees must take care of themselves and other and follow safety advice and instructions. Workers who use computers for long periods of time are prone to health problems, this is why it is important to understand health and safety at work because it can lead to mental disorder, nausea, fatigue etc (Lash, 2002). This assignment explored communication skills and how different factors influence the communication process, and theories of communication have been applied to health and social care together with the use of information technology in health and social care. References Bandura, A. (1977) Social learning theory. New York: Prentice Hall. Bastable, S. B. (2008) Nurse as educator: Principles of teaching and learning for nursing practice. 3rd ed. London: Jones & Bartlett Learning. Downs, C. W. and Adrian, A. D. (2004) Assessing organisational communication: Strategic communication audits. New York: The Guilford Press. Hill, S. (2011) The knowledgeable patient: Communication and participation in health. Oxford: Wiley-Backwell. Lash, S. (2002) Critique of Information. London: Sage. Michie, V. (2006) BTEC first Health and Social Care. United Kingdom: Nelson Thornes. Moonie, N. (2010) Developing effective communication. In: B. Stretch and M. Whitehouse (eds.). BTEC national level 3: Health and social care book 1. London: Pearson Education. Moonie, N. (2005) Health and social care: AS Level for Edexcel. Oxford: Heinemann Education Publishers. Moss, B. (2012) Communication Skills in Health and Social Care. Second Edition. London: Sage. Nevid, J. S. (2008) Psychology: Concepts and applications. 3rd ed. Boston: Cengage Learning. Pavlov, I. P. (1927) Conditioned Reflexes: An Investigation of the Physiological Activity of the Cerebral cortex. Translated and Edited by G.V. Anrep. London: Oxford University Press. Rasheed, E., Hetherington, A. and Irvine, J. (2010) BTEC Level 3: Health and social care endorsed by edexcel. London: Hodder Education & Dynamic Learning. Rafferty, J. and Steyaet, J. (2007) Social work in Digital Society. London: Sage. Shukla, A., Tiwari, R., a nd Kala, R. (2010) Studies in computational intelligence. Berlin: Springer publications. Skinner, B. f. (1938) The Behaviour of Organism: An experiment analysis. New York: Appleton-Century-Crofts. Weiten, W., Dunn, D. S. and Hammer, E. Y. (2011) Psychology applied to modern life: Adjustment in the 21st century. 10th ed. Belmont: Wadsworth Cengage Learning. Walsh, M., Mitchell, A., Millar, E., Rowe, J., Greenhalgh, L., Langride, E. and Chaloner, R. (2011) Health and social care: Level3 Diploma candidate handbook. London: Collins Education.

Gloria Jeans Essay

Gloria Jeans’ is well known due to it is made by 100% natural ingredients which include home-made cookies, muffins, and any other sweet desserts. 1) Economy The point here is that Gloria Jeans’ can not set a price that is too high because competitors will be attracted by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there are five-price fixing approaches seem appropriate. 1.Cost Based pricing One of the centred objectives of this project being to become the market leader in functional drinks, Gloria Jeans’ is willing to stay among the top competitors if not becoming the greater by achieving a certain target profit this could be obtained by establish a price that will largely cover variable and fixed costs while bringing tremendous profits 2.Value Added Pricing Competitors and potential substitutes prices can also be part of the strategy. Having a higher price could make customers aware of the additional benefits and the higher quality of coffee. 3.Value based pricing The company sets its target price based on customer perceptions of the product value. The targeted value and price then drive decision about product design and what cost can be incurred. As a result of pricing begin with analysing consumer needs and value perceptions and price is set to match consumer perceived value. 4.Market Penetration Pricing The company can set a low price for a new product in order to attractive a large number of buyers and a large market share. 5.Break-even Pricing The company has to make some strategies for break-even prices, setting prices to break even on the cost of making and marketing a product or setting prices to make a target profit. According to the report of Su, Chiou and Chang (2006), the case study of Starbucks coffee displayed that Western culture adoration can influence the coffee consumption of Taiwan. Kim (2002),point at consumer behavior have significant influenced by the  product-of-origin and brand image. Hao(1998), states that superior brand has become the most important element to enhance value-added products and it also is a strategy. The brand image and product-of-origin would important factors, they would provide insights on cross-culture marketing. 4ï ¼â€° Demographics According to the survey, women more desire to drink coffee than men (Jones, 2006).There is no significant difference between two groups of people. Coffees are all thousands of years ranging from adults or even older. It’s hard to resist the appeal of Coffee, and there is great opportunity to tea growing up. In addition, the social behaviour are one of the factors segmented coffee products in the market Because of different group has different demand for their need and wants. The high salary people may more focus on their healthy or willing to pay higher prices. 3ï ¼â€° Political and legal Doing coffee business there is no risky for the company because of it does not related any political and legal

Long Range Weapons essays

Long Range Weapons essays No one knows exactly who invented gunpowder or how it was invented. What we do know is that it was invented during the later part of the Ming Dynasty. At first it was just used for rudimentary fire works. Later it became used lightly as a weapon of war. They werent very advanced and didnt really do a lot except scare people and flash a whole lot. These early uses however were just the precursor of the use of this explosive invention. Gunpowder is a weapon and has had a similar effect on history, and those who have came into contact with it as many other weapons have. Take for example the bow and arrow. This weapon was first used in Africa by nomadic tribes. For the first time people could kill or wound a person from a considerable distance. This weapon, however, like gunpowder, was not used as a weapon first but instead as a hunting tool. It was only later developed for militaristic purposes. Before the bow and arrow the farthest you could be away from somebody was simply how far you could through a stick. Inevitably however, someone could throw farther than you. This weapon added a new dimension to warfare. Now all you needed was higher land and you could win simply because you could shoot farther. The ancient Egyptians were the first to truly utilize this technology. They would mount their archers on chariots and they could shoot farther and more accurate. They would also be sure to occupy the higher land. Improvements were made on the bow and arrow through time. Bows became longer, for added power and distance; arrows became more refined, bigger, and stronger. But perhaps the most notable advancement of all was that of the crossbow. With the crossbow things became smaller faster, more portable and much more accurate. Indeed this is one of the biggest thing to happen to archery sense the bow. When the bow and arrow was relatively new it helped take over many countries, territories, and other pieces o...

Insect Courtship Rituals and Mating Habits

Insect Courtship Rituals and Mating Habits Ah, romance. Because insects are so numerous, a good deal of work goes into finding a suitable mate. Females can be fickle, with such a wealth of insect bachelors from which to choose. If a male stands a chance at passing on his genes, hes got to do something to stand out in the crowd. Courtship rituals in insect mating include serenades, dances, nuptial gifts, physical touch, and even aphrodisiacs. Serenades Courtship songs differ from calling songs, which are broadcast from a distance to help females find the males. Crickets use distinct calling and courtship songs, for example. Once the female cricket is nearby, the male suitor sings his best courtship song to sweep her off her six feet. Fruit flies have no calling song but they do sing when a mate is in close range. The fruit fly male vibrates his wings in a pulsing, rhythmic pattern. His song lets the female know he is of the same species, and available to mate. Mosquitoes sing harmonic duets with each other, adjusting the frequencies of their songs simultaneously as they near the moment of copulation. Dances and Foreplay Any woman is a sucker for a man that can dance. Some male insects and spiders cha cha cha their way to love, performing elaborate dances for their chosen mates. Jumping spiders are famous for their ballroom skills. They can perform a linear dance, a zigzag dance, and even a sort of can-can with their forelegs. Certain male flies perform aerial dances around a female to attract her attention and win the right to mate with her. Some female insects like to be cuddled and caressed to get in the mood. This is especially true of the more primitive, wingless insects. Springtails, for instance, will touch each other with their antennae. Sperm transfer in apterygotes takes place externally, with the male depositing his sperm on a surface and then gently coaxing his partner to take it. Some dung beetles engage in a different kind of foreplay. Together, the pair rolls a ball of dung to serve as a nursery for their offspring. Nuptial Gifts Gift giving is another clever strategy employed by some male insects in their pursuit of a mate. Before seeking a partner, hangingfly males hunt and capture arthropod prey. They then lure a female closer using a chemical signal and offer her the food gift. She examines the prey, and if she finds the meal to her liking, they mate. If the gift is insufficient, she refuses his advance. Balloon flies take gift giving a step further by wrapping the prey in pretty, silken balloons. Females fly into a mating swarm of males and choose a partner, who presents her with his silk package. Dont give the males too much credit, though. Theyve actually learned to trick the females by offering them empty balloons. Some male insects, like Mormon crickets, produce a spermatophylax, a protein-rich wad which they attach to the females genitalia. The female eats the sperm-free offering, which may have cost the male a full 30% of his body weight. Thats a pretty substantial gift. Aphrodisiacs When all else fails, insects may try an aphrodisiac to make a partner willing to copulate. Male queen butterflies dust prospective mates with an aphrodisiac produced by hairpencils, brush-like appendages on the tip of the abdomen. If his magic dust works, she will fly to a nearby plant. He dusts her once more to be sure shes ready, and if she is, they consummate the marriage. On the other hand, insects sometimes employ anti-aphrodisiacs to turn away suitors. Certain ground beetle females produce methacrylic acid, a potent anti-aphrodisiac that not only repels males, which can knock them out for several hours. Male mealworm beetles apply anti-aphrodisiac pheromones to their female partners after mating, to make them less attractive to other males.

Capital Budgetting Research Paper Example | Topics and Well Written Essays - 1750 words

Capital Budgetting - Research Paper Example This topic has various fields such as capital budgeting which acts as an instrument in the monetary and fiscal policy. The two policies are necessary in improving net worth in the economy of a country in order to enhance development. This is mainly achieved through the reliance of debts rather than from other convectional sources such as tax. Capital budgeting is introduced in the economy so as to reduce deficit caused when expenditure exceeds revenue. In addition, capital budgeting is also primarily concerned with investment in the economy within long-term assets. These assets can either be tangible items such as equipment and property or intangible such as technology, trademarks and patents. However, the key challenge in capital budgeting is defining appropriate balances between current and capital expenditure. It is, therefore, important to enhance proper capital budgeting in order to reduce debts. This paper work analyzes a comprehensive research on capital budgeting in the econo my. This is in an effort to identify some aspects of corporate practices, which are consistent with capital budgeting policies and decisions. Capital budgeting decisions Capital budgeting decisions is highly applicable in the economy to maximize market values of firms to their shareholders. The decisions, therefore, have greater and long range impacts on the performance of firms. This is because the nature of the capital budgeting decision can either cause success or failure of a firm in the economy framework. According to financial theory by Keynes, capital budgeting decisions revolve around assets values. This is by ensuring value of assets in the entire economy is equivalent to the discounted values of the expected future cash flow (Graham & Harvey, 2002). Net present value (NPV) vs. Internal Rate of Return (IRR) These are two capital budgeting decision measures that are used to evaluate the nature of the product market before undertaking investment project. This means that firms contemplating investment in the capital market need to embrace net present value (NPV) rule in order to know when to undertake projects. According to this rule, a firm is only required to undertake capital investment project when NPV is either zero or positive. However, current survey shows that many firms across the world use internal rate of return (IRR) as a primary criterion of evaluating capital investment projects (Gervais, 2009). According to a survey that was conducted in 2000 among large companies in the world, 10 percent of them relied on NPV as a primary source of business evaluation while more that 50 percent relied on internal rate of return. Although the two methods have a similarity in evaluating the nature of the market, they exhibit critical difference in that IRR is expressed in ratio form while NPV measures the value added in dollar. However, Dayananda indicates that research shows that most of the companies and firms across the globe uses internal rate of return and net present value for their capital budgeting techniques. In addition, large firms record high rate of using NPV than small companies. This is because they require more accurate measure to prevent incurring higher losses because they engage in paramount investment (Dayananda, 2002). In addition, some surveys show that NPV is also like to be used by firms with high leverage than IRR contrary to firms with a reduced debt